The Going Going Bike Team

The Going Going Bike team brings together an experienced group of professionals, covering a number of diverse disciplines. Our varied backgrounds - we’re a lawyer, a journalist, a web developer, a property investment analyst and a management specialist - all feed into key operational areas of the business. The common theme that unites us all is a love of cycling.


James Johnson - Co-Founder

James spent several years in Asia with Jardines as a management troubleshooter in Hong Kong and the Philippines, where he was also a Director of the British Chamber of Commerce.


He spent a lot of time studying, travelling and biking in China meaning he speaks Chinese and has seen bigger groups of cyclists than you can possibly imagine! James is often seen cycling around town on his single speed on his way to meetings, but it is unlikely you will see him on a sportive or cycling up a mountain.


Andrew Nethercot - Co-Founder

Andrew was a solicitor at an international law firm called Simmons & Simmons in London, where he advised on aviation financing transactions. Andrew considered moving from aircraft to bicycles a step forward.


Andrew's passion for cycling has taken him around the UK, Europe and to America. He got into cycling by commuting to work on a vintage Peugeot town bike. He now owns several bicycles and when he is not pedalling in the Surrey Hills is most likely planning trips to the Lake District or the Pyrenees.


Roger Hodgson – Baroudeur

Roger joined shortly after the website’s launch after a two year stint in the city at Barclays Global Investors. He has since been busy identifying and bringing the cream of the independent cycle retailing world to the site.


His stumble into cycling came via the triathlon world where he has competed in various events around the UK and now enjoys racing around London on his reconditioned racer “Hermes”.


Rajiv Desai – Media Chargé D'affaires

A trained journalist, Rajiv brings media experience into the Going Going Bike Team. A specialist in retail business journalism, Rajiv brings his knowledge of all matters retailing to the site as well crafting the odd blog or two. He also handles Going Going Bike’s social media and PR output.


A keen cyclist, Rajiv joined Going Going Bike to marry his love of words with his passion for cycling.

Ashwin Sridhar - Chief Technology Officer

Ashwin is the newest member of our team. Ashwin has worked for prominent new media and traditional publishers such as CBS Interactive and The Economist as chief technologist and operations director. Since joining the team, he has been busy with the re-launch of our website and is presently working on ongoing improvements to the site.

It should be easier to spot a snow leopard in London than Ashwin on a bike around town but the rest of team will get him out on a bike sooner or later!