Tag Archives: Marketing

18/12/2010 // INFO 1 Comment

Promoting cycling positively


In one of yesterday’s blog entries, we featured how a University of West England marketing research project was aiming to broaden the appeal of cycling to those who don’t necessarily consider it at the moment. READ ON

17/12/2010 // INFO 2 Comments

Cycling is about me


What is the prime motivation for you to get out on a bike?That’s the question which researchers at the University of the West of England (UWE) have been asking cyclists as they try to find better ways of using marketing to broaden the appeal of cycling. READ ON