logo
BLOG rss
FILTER BY: ALL
28/01/2011 // INFO 1 Comment

Rapha Sample Sale

ShareThis

Rapha Sample Sale Private Party

Despite the absence of any Rapha scented candles (or even a warming cup of tea on a freezing night) the Rapha Sample Sale Launch Party was a boisterous affair last night. Boxes of Rapha kit were laid out on the floor and, the evening before the sale began in earnest, a select group of invited guests were able to rummage through and pick up deeply discounted offerings.

At first I was confused by the absence of changing rooms. But I soon realised that everyone there knew exactly what size they were. They were invited because they are amongst Rapha’s best customers and so a changing room would be a waste of space.

Perhaps because so many key clients were attending Simon Mottram, founder of Rapha, was also there. Notwithstanding that, I thought it impressive that he made it down to the sale.

Within half an hour of the doors opening the queue was snaking round the room like one of the alpine passes used in Rapha publicity. Jerseys for £30, base layers for £20 and leather gloves for £50 were going down well.

Whilst standing by the cash desk (only one accepting credit cards!) I saw one devotee casually drop over £550. Not only a popular event for cyclists but surely a profitable one for Rapha?

The sale runs until Sunday 30 January at Unit 25 on Hanbury Street, London

1 comments [leave one]
  • Pingback: Tweets that mention Rapha Sample Sale - Going Going Bike -- Topsy.com

  • Leave a Reply

    Your email address will not be published. Required fields are marked *

    *

    You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Grab the GGB Weekly Newsletter

and we will send you our second hand bike buying guide.

Search Blogs

Bikepedia

Need some jargon translated? Consult the Bikepedia.
OTHER STUFF

GOING GOING BIKING

BLOG

CAMPAIGNS

Bicycle Sizing Guide

Second hand and used bicycle buying guide

Balance bike racing comes to the UK

Bicycle guide for long distance cycling and touring

RECENT POSTS

The Wheelie Good Round-Up

Sky Ride partners with GGB on Giles Deacon cycling bag

The Wheelie Good Round-Up

Final day of our Raid Pyreneen

Day five on the Raid Pyrenees

Day Four on the Raid Pyrenees

Day Three on the Raid Pyrenees

Day two on the Raid Pyrenees

The Wheelie Good Round-Up

Day one on Raid Pyrenees

MORE

BLOG ARCHIVE