Going Going Bike

Oct 012012
 
Fan Cycling

With all the cycling success at the Olympic and Paralympic Games this summer you’d expect some bounce effect on participation numbers? Well research conducted by the London School of Economics (LSE) before and after the Games for Sky has found that 52% of all people (from a 1,000 sample) indicated that they were motivated to cycle as a result of the achievements of Team GB’s cyclists. Continue reading »