logo
BLOG rss
FILTER BY: ALL
14/05/2011 // INFO Leave a comment

Lord Sugar, you’re fired

ShareThis

Lord Sugar

It’s not just about cycling at GGB, we sometimes do other stuff too! On Thursday night that meant watching the latest Apprentice episode after reading a post on TechCrunch.

Easy money (apparently)

For those of you who missed it, this week’s competition was to see who could create the best app. Best being defined by how many times it was then downloaded in the next 24 hours. The aim being to show how easy it is a global economy with a good idea to make some cash. As an online business, even though we haven’t created an app, I watched with interest to see if we were missing a trick and it really was that easy.

In Lord Sugar’s consistently self-promoting address to the group he proudly trumpeted about how the task had proved how it possible to start a global business with no resources. Not like in 1967 when he only had a narrow market to play with. Poor poor him. The proof of this being you can now just create an app, publicise it and get it downloaded round the world. Allegedly. But does it really work like that? Let’s examine what he said…

“Develop quite simply”

Well not really. It’s not that simple unless you’ve got the resources to hire a specialist app development agency to work round the clock to deliver you an app inside 24 hours. Hey, you might be an ace coder and have this covered (in which case we’d love to hear from you!) but for everyone else this is not simple or cheap.

“Here you’ve got the world”

You potentially have the world yes. Once you’ve got your app approved. This takes time and is not guaranteed. And then you’ve got to get the world to hear about your app amongst the thousands and thousands of other apps. This is hard. It is much easier if you have access to three top tech blogs and the BBC arrange for you to give a keynote speech at a gaming convention. Good luck with that if you’re just starting out on your own.

“Put it up… make some money”

The winning team achieved a grand total of 10,000 free downloads. Their total revenue was zero. Exact loss unknown but significant if you factor in the real costs of development and marketing. Would Lord Sugar really promote this as an example of a business success?

So is it really that easy? No it’s not. You might get lucky but even if you have access to an app developer, TV production company and the ability to trade off BBC prime time exposure for access to publicity and resources you can still quite easily fail. Lord Sugar, you’re fired.

See Also:

The real Jeremy Clarkson super-injunction

The forgotten quality of a professional cyclist: nerve

from Going Going Bike – Auctions, Bike News, Cycle Stuff

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Grab the GGB Weekly Newsletter

and we will send you our second hand bike buying guide.

Search Blogs

Bikepedia

Need some jargon translated? Consult the Bikepedia.
OTHER STUFF

GOING GOING BIKING

BLOG

CAMPAIGNS

A bicycle that plays vinyl records

Bicycle Sizing Guide

Furniture storage design for a Brompton Bicycle

Be smart and get your ass covered

RECENT POSTS

The casual ride – London Hills

Lord Sugar suggests ID for cyclists

Furniture storage design for a Brompton Bicycle

Stick to the cycle paths, don’t ride on the roads

The top tube that locks a bike

Cycle routes planned on reclaimed land

The bicycle spoke cello

Aussies would cycle more if helmets were not compulsory

The Wheelie Good Round-Up

Paint your own cycle lane

MORE

BLOG ARCHIVE