logo
BLOG rss
FILTER BY: ALL
28/11/2011 // STYLE Leave a comment

Hunt that bike

ShareThis

Virgin Mobile Bike

As anyone who has done a treasure/scavenger hunt in their life will testify they are extremely a fun thing to do. Therefore it is no surprise, a clever marketing person would come up with a campaign that introduces elements of a scavenger hunt to promote a brand. 

In Australia, Virgin Mobile has a come up with a clever marketing campaign that involves consumers attempting to find 75 bicycles all over Australia using social media to engage with participants.

Each day for the next three weeks, Virgin Mobile will release a bike across locations in Sydney, Melbourne, Brisbane, Perth and Adelaide with treasure or rather bicycle seekers having to follow location clues to find where the bike is hidden. The treasure hunt is part of Virgin Mobile’s “A Fair Ride For All’ campaign.

Social media integration

To receive the competition clues (and this is where the marketing kicks in), bike hunters must choose the bike they want to hunt for via Virgin Mobile’s competition microsite FairRide.com.au. The hunter must like the bike with the integrated Facebook Like button on the website, whereupon a series of location clues will then appear each day through their own Facebook news feed.

It is then up to them to get out and about and hunt it down. The first to locate the bike and unlock it using the combination code provided (via the Facebook feed) gets to ride it home (with a helmet provided of course as this is Australia!)

Bike lovers can also pick up tips from Twitter with daily hunt announcements and updates using the hashtag #FairRide to help followers track down a bike.

All sorts of bikes available

Bikes available include fixies, road racers, BMX, mountain bikes and a city/utility bikes. Prices of the bikes range from $600-$1500, so this is no cheap exercise and the bikes are well worth hunting for.




For more great cycling news and stories follow us on Twitter or Facebook

See also

The Wheelie Good Round-Up

Snowflake bicycle animation

from Going Going Bike – Auctions, Bike News, Cycle Stuff

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Grab the GGB Weekly Newsletter

and we will send you our second hand bike buying guide.

Search Blogs

Bikepedia

Need some jargon translated? Consult the Bikepedia.
OTHER STUFF

GOING GOING BIKING

BLOG

CAMPAIGNS

Bicycle Sizing Guide

Second hand and used bicycle buying guide

Balance bike racing comes to the UK

Bicycle guide for long distance cycling and touring

RECENT POSTS

The Wheelie Good Round-Up

Sky Ride partners with GGB on Giles Deacon cycling bag

The Wheelie Good Round-Up

Final day of our Raid Pyreneen

Day five on the Raid Pyrenees

Day Four on the Raid Pyrenees

Day Three on the Raid Pyrenees

Day two on the Raid Pyrenees

The Wheelie Good Round-Up

Day one on Raid Pyrenees

MORE

BLOG ARCHIVE