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Cool cycle challenges, pop up shops, designer collaborations and all for the benefit of the planet? That’s right it’s the Environmental Justice Foundation (EJF).
We met these guys when Anna came to do a talk at our last event about the London to Paris Great Fashion Cycle 2010. This involved cycling between these two cities in aid of their work addressing human rights and environmental abuses in the fashion industry. Seems also to involve getting dressed up – whether glam or as superheroes!
EJF campaign on lots of crucial environmental and human rights issues while making sure they do it with style and having fun. And they’ve got some pretty cool stuff happening at the moment.
Firstly they’ve got a new pop up shop selling clothes that are environmentally friendly and from famous designers. It is Kingly Court just of Carnaby St and it looks very cool. Go check it out while it’s still there!
Secondly they’ve opened registration for the 2011 Great Fashion Cycle. All you need to do is pay £99 registration fee to secure your place. Was very popular last year so we’d advise making sure of your place as soon as possible.
They’re always doing new things so keep on eye on their site for the latest new and we’re sure they’ll welcome any support.
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