Monthly Archives: December 2010

Cycling participation rates up


Sport England recently published participation figures for all sports in England and the good news is that cycling is showing a healthy rise. READ ON

Promoting cycling positively


In one of yesterday’s blog entries, we featured how a University of West England marketing research project was aiming to broaden the appeal of cycling to those who don’t necessarily consider it at the moment. READ ON

Cyclists don Santa suits for a Claus


It may not be snowing down in the Columbian city of Cali (in fact its very hot and humid), but it didn’t stopped residents donning Santa suits to try and break the world record for the most amount of people cycling with a Santa costume on last weekend. READ ON

17/12/2010 // INFO Cycling is about me

Cycling is about me


What is the prime motivation for you to get out on a bike?That’s the question which researchers at the University of the West of England (UWE) have been asking cyclists as they try to find better ways of using marketing to broaden the appeal of cycling. READ ON

Two’s company – Boneshaker Magazine

Two's company

This article was originally written for issue 3 of Boneshaker Magazine which is a new magazine that celebrates cycling and the people who do it. To buy a copy, click here

Ever closed your eyes as you ride? On a long straight path – no-one around – I give it a try. READ ON

Christmas gifts for cyclists: under £20 stocking fillers

Christmas Gifts

A good Christmas Stocking will have some cycling related goodies inside. Below we set out the five pieces of cycling kit that we would like to find in our stockings on Christmas morning. READ ON

16/12/2010 // INFO Cycling can do good

Cycling can do good


It’s always nice to highlight a cycling business success story, especially one that promotes the aspect of social enterprise. READ ON

A new kind of advocate


A new UK cycle advocacy group has started work over the last few days which may be of interest to Going Going Bike readers. READ ON

Helmet law process starts in Northern Ireland


One of the age-old debates in leisure cycling is whether cyclists should be made to wear helmets to improve their safety/protection against possible head injuries from an accident. READ ON

Health issues must inform transport choices


Health issues should be a central factor in decisions on where to spend the limited money available for transport schemes in Wales, so says the Welsh unit of sustainable transport charity Sustrans. READ ON