
We’ve teamed up with Sky Ride again to offer for sale exclusively, via our site, their latest cycling accessory collaboration – a limited edition bag designed by celebrated fashion designer Giles Deacon. Continue reading »

We’ve teamed up with Sky Ride again to offer for sale exclusively, via our site, their latest cycling accessory collaboration – a limited edition bag designed by celebrated fashion designer Giles Deacon. Continue reading »

Not sure what to wear out on the bike? Don’t fancy lycra? We investigate the options available in the women’s cycle clothing market. Continue reading »

Last year, we brought you a story about the Hövding airbag collar, a bit of innovative design that sees a fashionable collar deploy into an airbag in the form of a helmet/hood if its in-built sensors detect a potential head impact. Continue reading »

Here at Going Going Bike, we like our bike related fashion but we’re not quite sure what to make of the Hövding airbag collar which doubles as a potential bit of live saving kit. Continue reading »

You don’t have to wear lycra to bicycle. That may sound like sacrilege to some but it’s true. And now there’s a new face on the scene to prove it! Continue reading »