A new Wales-wide project to encourage people to walk, cycle and use public transport for more of their local, everyday journeys is to be launched in the principality.
Funded by the Welsh Assembly Government, the project, which is called Personalised Travel Planning (PTP), seeks to challenge habitual use of the car through the provision of information, incentives, and motivation directly to individuals to help them voluntarily make more informed travel choices.
Initially the project will establish people’s current travel habits. Plans will then be drawn up to provide advice and information on the local alternative and more sustainable modes of transport available to households, together with the motivation to realise change.
The project work will aim to reach people in their homes, schools and workplaces and will focus on areas where the most impact can be felt, for example in Cardiff and Mon a Menai, two of the emerging Sustainable Travel Centres in Wales, but schemes will not be limited to these areas.
The Welsh unit of sustainable transport charity Sustrans will help coordinate the planning and delivery of each PTP project including pre-contact publicity and marketing.
The aim of the Welsh Assembly is to cut car trips by around 10% in targeted areas with PTP.