Yes it’s that time again. A week when the whole bike industry comes together to promote and get more people cycling and opt for the bike over that car for leisure and commuting journeys. Now under new sponsorship from electronics giant Samsung, Bike Week starts next Monday (the 18th) and runs until Sunday 24th June.
As ever, Bike Week is marketed and promoted as being the UK’s biggest mass participation cycling event with rides, cycling festivals and initiatives such as Dr Bike repair workshops planned around the week. There are also quirkier events, such as bike polo, picnics and bicycle treasure hunts.
Bike Week also means bikes and cycling gets many more inches in the press at both local and national level.
Samsung Hope Relay
In a bid to encourage more people to cycle next week, Samsung will donate £1 to charity for every mile cycled during Bike Week. For them to do this, Samsung want you to record the cycling miles you do during the week on your mobile phone via their Samsung Hope Relay app. This app can be downloaded from www.samsung.com/uk/bikeweek.
Samsung will donate the money to the Kids Company charity and London 2012′s international sports legacy programme, International Inspiration.
Philip Darnton of the Bicycle Association, the national body representing the Bicycle Industry, said the phenomenal success of Bike Week in previous years showed that there was a real demand for bike maintenance tips and advice, and a real interest in getting back to cycling.
“Samsung Bike Week is a unique cycling event because it is as much for total novices as passionate cyclists. What’s more with the added incentive of being able to raise money for charity by taking part with the Samsung Hope Relay, we hope even more families and people who have never cycled before, as well as those who need an incentive to cycle to work, and of course seasoned cyclists, will get on their bikes this summer.”